Holy moly! It has finally arrived. The day is almost upon us. Abercrombie & Fitch will finally land this side of the Atlantic on the 22nd of March!

For those of you unaware of this fashion giant, they are an American label which produces what I would class as classic ‘college jock’ clothing for men and women. I discovered their clothes on my first trip to the states and fell in love straight away. The detail and cut of the clothing is excellent. Somehow they always seem to get it right and the quality means it never looks cheap. These days you see everyone trying to copy the style all the way down to Primark. Ultimately though you can just tell the difference. Maybe it has something to do with the people wearing the clothes too. As until now the only way to get hold of the stuff was by going to the states or buy the odd item that found its way in to a random little boutique somewhere. That has meant it hasn’t saturated the high street. It remains to be seen what will happen now they have a store here.
Saying that, it will be on Saville Row which indicates they are definitely targeting a certain demographic, namely that which can afford to shop down Bond St. Which says to me that the clothing will be way over priced. I guess you could say that’s a good thing. If you have the money to pay or, like me you travel to and have friends in America. The bonus of this situation to me is that, given that they stock the same items, I can go in and try things out for fit then have someone send me the same thing from the states, or pick it up while over on business. Perfect!

Knowing me though, I won’t have the patience to wait and will just buy it regardless.

Anyway, only 8 days to go. I might have to make an effort to check it out on the opening day. I wonder if it will be a free for all. They have certainly been marketing it around town these past weeks.

To be continued…